Ginkgo Leaf Branding

When Yew Kong Tham (the founder of Ginkgo Leaf approached Burrough Design, he had a vision for an Australian company based in Sydney focusing on sourcing and importing Japanese contemporary hand crafted house wares, in particular ceramics and tablewares for retail in Australia.

From his time spent in Japan, he always had an affinity for the Ginkgo Biloba Tree, and loved the way it’s colours changed throughout the seasons and so chose the name ‘Ginkgo Leaf’ for his business.

The leaves are unique among seed plants, being fan-shaped with veins radiating out into the leaf blade, sometimes splitting with a single split.

For the identity we looked at the shapes and patterns of the leaf and developed a simplified logocrest based on a single leaf. Like the leaf itself the crest splits once to create a set of brackets that hold and draw attention to the brand name for the full brand logotype. As with the changing seasons and changing colours of the tree, we developed seasonal colour pallet.