Emerald Branding

Builder Paul Watters is extremely proud of his Irish heritage. When starting his business here in Australia he wanted a brand that reflected his roots. He had already settled on the name ‘Emerald Building & Construction’ to reflect his love of the emerald isle and wanted a shamrock to hammer home (no pun intended) the Irish theme.

Having engaged Burrough Design to work on the brand, we made sure to be sure that whilst reflecting his background it remained contemporary so as not to become a pastiche of Irish culture. This was achieved by creating a modern abstract representation of the shamrock and using a font that was edited to give only mild hints of Gaelic characters.

The result was a brand identity that whilst having it roots in the traditional, is a modern representation of his heritage.

The brand identity was then translated into vehicle liveries, uniforms and a website where he can show off is recent projects and promote his business.

Visit the store now at emeraldbcs.com.au