Kauri Wealth Branding

Originating from New Zealand, brother and sister duo, and business partners Russell and Lesley Lees asked Burrough Design to create a brand identity for their new financial services business that reflected their Kiwi heritage.

With over 30 years of investing behind them, time in markets have taught them to weather the investment landscape the same way the great native New Zealand Kauri pines have weathered storms and droughts and still stands tall, and from there the name Kauri Wealth was born.

Researching the features of the Kauri Pine, we were drawn to the intricate patterns of the pine’s great cones. The Kauri Pine’s cone is distinctive in that the seed pods are extremely large and the seed pod is a strong metaphor for growth and potential. The cones distinctive pattern of growth is based on the Fibonacci sequence or Golden Ratio used in nature.

We used the Golden Ratio to redraw the cone and create the logo crest. Paring the crest with a modern, simple and fine font that matched the weight of the lines used in the crest, set the basis for the logotype.