Lolo and Me Branding

Inspired by nature and the love of Lolo her 2.5 year old daughter, the client wanted to provide a source of income by building an ethical business based on a belief in providing quality nourishing products for the socially and environmentally aware consumer.

Having engaged Burrough Design to work on the brand identity and the packaging designs for the initial products. ‘Lolo and Me’ was born. The name is caring, nurturing and has a sense of playfulness.

Burrough Design worked on developing the brand essence 'Creating a positive environment’, brand proposition 'Refined moments of health and wellbeing’, developed the brand language and completed a full competitor analysis before moving onto developing the brand identity.

The identity was formed by combing a heart representing ‘love’ and an ‘&’ for ’togetherness’ to create a stylised ampersand that could sit on it’s own as a logocrest or sit between the words ‘lolo’ and ‘me’ for the logotype. The client was so taken with the idea of love + togetherness = lolo&me, this became the brand tagline.

From here, designs were created for sustainable raw recycled packaging with a whimsical overprint of the product information.